March is National Nutrition Month, and what better way to embrace a healthier lifestyle than by incorporating nutrient-rich vegetables into your meals?

For the second year, Recipe for Success Foundation is challenging Houstonians to VegOut! by eating 30 different vegetables in 30 days, starting March 1, 2014.  The VegOut! Challenge is an easy, delicious food adventure and encourages people of all ages to step up to the plate—and pile it with veggies!

Not all Houstonians are familiar with healthy eating habits. According to Men’s Fitness magazine, Houston has 1,034 more fast-food restaurants than any other American city, and the publication named Houston “America’s Fattest City” in March 2012. 

“I was shocked when my six-year-old grandson asked to try kale, and he really loves it,” wrote Kathi White, a 2013 VegOut! Challenge participant.  “We have been eating and enjoying more vegetables and are trying our hand at container vegetable gardening.”

Restaurants, grocery stores, schools and media personalities are all joining the VegOut! Challenge.

“Starting with our Mayor, so many partners are lending a hand!” says Gracie Cavnar, founder and CEO of Recipe for Success Foundation.  Grocery partners like HEB and Whole Foods will make finding thirty veggies easy peasy, and restaurants all over town, from gourmet to casual, plan veggie specials all month long.  We look forward to the fun.”

Joining the VegOut! Challenge is easy.  Visit to register, track your progress, and find great recipes, tips and resources.  Everyone who completes the VegOut! Challenge is entered to win one of dozens of great prizes, from grocery shopping trips and cooking classes to dinners out. Winners of social media flash contests held throughout the month will be rewarded with fine dining at Sparrow Bar + Cookshop, Ibiza, Kiran’s and other top restaurants. 

Keep up with the VegOut! Challenge on social media by following the hashtag #VegOutRFS to see who is vegging out this March. 


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