RadioShack has announced that Nick Cannon is now the company’s chief creative officer.  Cannon will play an active role in the development of RadioShack-exclusive products as well as helping to further transform the retailer into the must-visit electronics destination, from curating the music selection to performances and events. He will also help the company continue to grow its educational and S.T.E.M (science, technology, engineering and math) initiatives nationwide. Cannon’s office will be in Fort Worth, Texas.

Cannon’s relationship with RadioShack began at the age of 8, shortly after inheriting his grandfather’s stereo equipment. After taking apart the components and not knowing how to put the equipment back together, Cannon turned to his neighborhood RadioShack in San Diego for help.  Before long, he learned how to assemble the equipment, and also make modifications so that he had the best sound system in the area.

“RadioShack is a brand that matters,” said Nick Cannon. “As a kid, spending time in my neighborhood RadioShack was invaluable.  The maker mentality and educational approach taught me a lot and encouraged me to explore my own creativity. In return I wanted to give back by fostering creative pursuits in others, and helping kids move to the next level. I’ve been able to do that with my company, NCredible, and I’m proud to do even more as Chief Creative Officer for RadioShack.”

“Nick Cannon is one of today’s most successful personalities in the entertainment industry and the picture of a RadioShack success story,” said Michael Tatelman, RadioShack’s Chief Marketing Officer. “Throughout our history, RadioShack has sought to inspire, educate and innovate through our different programs and products. With Cannon’s innate, innovative drive and authentic connection to RadioShack, he is the perfect person to join our team. RadioShack is back.”

Cannon will focus on developing new products to inspire and educate the next generation. Details will be announced in the near future.

“RadioShack and I are going to create a lot of cool things together in the coming months, and I can’t wait to tell you all about it,” added Nick Cannon.

Do you think Cannon can help save the slipping company?

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