By: Nia X

Maybelline seems to be following the footsteps of CoverGirl. The beauty cosmetic line has announced their first male ambassador for their mascara line.

YouTube sensation and makeup artist, Manny Gutierrez aka @mannymua733, was announced earlier this week as the winner for #MyNYSweepstakes.

Gutierrez has a huge following on social media. He boasts over two million subscribers on his YouTube channel, has three million on Instagram and over 91 million views.

Check out the new Maybelline New York campaign staring Gutierrez.