When Bad Bunny teased fans to “learn Spanish by then,” social media lit up. The memes were fun — but for many Latinos, the moment felt bigger: a reminder that their language and cultural identity belong on the biggest stage in America.
At an Oct. 17 American Community Media briefing, Julio Ricardo Varela emphasized how Bad Bunny represents a cultural shift — one where Latino artistry and storytelling are central, not secondary. He encouraged journalists to go deeper than viral moments, especially when reporting on Puerto Rican identity and history.
Professor Frances Negrón-Muntaner explained that Spanish in the United States carries a layered meaning that ranges from resistance to belonging. She shared that the context in which comments like “learn Spanish” are heard varies — for some, it’s empowering; for others, it may challenge long-held assumptions about who defines American culture.
Antonio Mejías-Rentas reminded audiences that decades ago, Latino artists were pressured to record in English to succeed. He noted that Bad Bunny’s success in Spanish alone marks a turning point — showing that audiences will follow authenticity and culture, not only language conventions.
Speakers agreed that the NFL’s decision reflects global business strategy, as international viewership and diverse demographics increasingly shape entertainment decisions.
More importantly for young Latino fans, this moment signals that bilingual and bicultural identities are shaping mainstream culture — not asking permission to enter it.
As the Super Bowl approaches, panelists expect a performance that reflects pride, complexity, and cultural confidence — and one that invites audiences to learn more about Puerto Rico’s history and voice.
