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What an awesomely frightening way to promote an already frightening movie. An animatronic “devil baby” in a remote controlled stroller goes on a rampage through the streets of New York City and hidden cameras record people’s reactions.

The creators were promoting the new movie, “The Devil’s Due,” a horror film about a newlywed couple whose unborn baby may have a sinister origin. The film hits theaters on January 17. I don’t know about you, but I am scared out of my mind already. If the promo stroller baby is that much of a menace, then the actual movie will leave us with nightmares! Yikes. See the Youtube video of the “horror prank” below: